B2BLinkedIn marketing agency

Buying signals in. Booked calls out.

We set up and run your entire LinkedIn marketing system and fill your calendar with qualified B2B sales calls. Live signals every day, hyper-personalized outreach from your founder and team profiles, and a human in the loop on every message.

Book a 30-min call →See the case studies

Calls booked with decision-makers from

Coca-ColaZeptoClayGrowthSchoolJSW SteelAirtribeGojiberryHeyReachTopmateInfosys-backed companiesMicrosoft-backed companiesYC-backed foundersSequoia-backed companiesVC firmsHNIsTop real estate companiesInc. 5000 companiesManufacturing giantsLogistics giantsand many more
350+sales calls booked over the last 11 months of 2026, across 9 companies in 4 industries.

How it works

The Call Booking Engine.

Six steps run every day, so you never have to write a message or chase a lead.

  1. 01

    Live signals, every day

    Claude Code pulls buying signals daily: hiring, funding, new leaders, growth. It ranks who to talk to first.

  2. 02

    Multi-source enrichment

    Every contact is checked across multiple databases and APIs for the most current details.

  3. 03

    Multi-thread, multi-channel

    Founder plus team profiles reach several people at each buyer's company, on LinkedIn and beyond.

  4. 04

    Hyper-personalized messages

    One message per person, written from research on the person and their company.

  5. 05

    Human in the loop

    A person reviews messages, so nothing reads like AI slop or hurts your reputation.

  6. 06

    Calls booked for you

    The system books the call, handles time zones and invites, and follows up with value.

Your job: show up to the calls and close.

See the full system →

Multi-thread outreach

One buyer. Many conversations.

  • We set up your team's profiles alongside the founder's, so outreach runs from several people, not one inbox.
  • Each profile reaches a different decision-maker at the same company, on LinkedIn and other channels.
  • When several people at the buyer hear from you at once, one closed door never ends the deal.
Multi-thread outreachFounder and team profiles each reach different decision-makers at the same buyer company: CEO, head of sales, head of growth and operations lead.YOUR TEAMBUYER COMPANYFounder profileTeam profileTeam profileCEO or founderHead of salesHead of growthOperations lead

Why it works

Not another template blaster.

What changes when outreach starts from live signals and real research.

Typical outreach agency vs Xpercent Growth
Typical outreach agencyXpercent Growth
A bought list, blasted onceLive buying signals, every day
One template for everyoneOne message per person
Only the founder's profileFounder plus team, multi-thread
Fully automated, reads like AIHuman in the loop on every message
Measured on likes and repliesMeasured on qualified calls booked

Proof

Real calls. Real numbers.

Every number comes from client work in 2026. Get any case study as a PDF, with the real screenshots.

350+sales calls booked in 2026, across 9 companies
100+sales calls in 90 days for an AI startup
52qualified meetings in 90 days for a staffing agency
11calls with senior leaders, 2 clients closed, for an executive coach
Proof screenshot: An AI agency selling Claude-powered systems to recruitment agenciesAI agency

100+calls booked in 80 days

An AI agency selling Claude-powered systems to recruitment agencies

Get the case study →
Proof screenshot: A recruitment and staffing agency that lived on referralsStaffing

52qualified meetings in 90 days

A recruitment and staffing agency that lived on referrals

Get the case study →
Proof screenshot: Second Brain Labs: an AI startup that ran on referralsAI SaaS

100+sales calls in 90 days

Second Brain Labs: an AI startup that ran on referrals

Get the case study →

See all 9 case studies →

Who we work with

Built for B2B companies that sell through a call.

Industry-agnostic. We qualify on how you sell, not on what you sell. Here is how we start conversations in the industries we know best.

Coaches, consultants and experts who sell to leaders

Signals we watch
Newly promoted leaders, L&D and training heads, professionals stuck before a promotion, people engaging with posts about your topic.
How we start the conversation
A narrow niche and one clear outcome. We start a real conversation first and only ask for the call once they are interested.
Channels
LinkedIn connection requests, Sales Navigator InMail, open profiles
19 calls in 8 days11 calls, 2 clients

Marketing, AI and white-label agencies selling B2B services

Signals we watch
Agencies hiring for the roles you fulfil, headcount growth, founders posting about capacity, engagement with hiring posts.
How we start the conversation
Small micro-campaigns per segment instead of one big blast. Pitch capacity and outcomes, not leads. We can run it under your brand.
Channels
LinkedIn, follow-ups with real value, white-label when needed
100+ calls in 80 days4 to 8 calls a week1-2 owner calls a week

Recruitment, staffing and offshore team builders

Signals we watch
Live job openings, headcount growth, leadership hires and expansion into new markets: the moment a company needs people.
How we start the conversation
Role-specific offers ("want a profile for this exact role?") and one campaign per role, across every country they hire in.
Channels
LinkedIn, email, calls and WhatsApp
52 meetings, 3 clients in 2 weeks1-2 owner calls a week

SaaS, AI and B2B software companies

Signals we watch
Funding rounds, new leaders, teams growing, expansion into new regions and companies facing a new rule or deadline.
How we start the conversation
Research-led questions, not product pitches. Founder-led LinkedIn plus cold email, so every buyer sees you in two places.
Channels
LinkedIn outreach and cold email campaigns
100+ calls in 90 days1-2 CFO calls a week

Free frameworks

Frameworks you can steal.

The exact processes we use to find buyers and book calls. Use them in your own marketing and sales.

Formula

Score and stack signals

Decide who to message today by scoring buying signals, so you reach accounts when they are ready, not just when they fit.

  1. ICP first. No fit, no points: a hot signal at the wrong company is still the wrong company.
  2. Hot, 30 points: a person is acting on the problem now, like a new exec in seat or engaging with competitor content.
  3. Warm, 20 points: the company changed in a way that creates need, like hiring SDRs, a funding round or a new office.
Get the full formula →Framework

The campaign canvas

Build a LinkedIn campaign where every part has a job, and know exactly which part to fix when it stalls.

  1. Segment: one sentence a stranger could build a list from. Not "SMBs" or "anyone with a website".
  2. Signal stack: 2 to 3 public, dated events under 90 days old that say "now".
  3. List: filters you can save and re-run, not a bought CSV nobody checked.
Get the full framework →Framework

The follow-ups that got the first reply

Get replies from people who ignored your first message, with follow-ups that give something instead of "just bumping this".

  1. Send a resource or a list: something they can use without replying to you. The most common winner.
  2. Ask a one-line question. Short, no pitch, answerable in 5 seconds.
  3. Use the reverse question: "So I'm guessing this wouldn't work for you?" People love correcting you.
Get the full framework →Process

How the call actually gets booked

Turn replies into booked calls by moving the ask from the first message to after the yes.

  1. Open with a question about them. Nothing to book, nothing to click.
  2. Send the booking link only after they say yes, never before.
  3. Propose two specific times in their time zone, like "Tuesday 5 pm or Wednesday 11 am your time?"
Get the full process →Formula

Three jobs. Every post does one.

Give every LinkedIn post one job, so your content builds reach and trust and makes it easy to buy.

  1. TOFU, reach: industry takes, news breakdowns, myth vs fact, data posts. End on a question that invites comments.
  2. MOFU, trust: how-tos, teardowns, cheat sheets, lead magnets. End with "Comment KEYWORD" or "save this".
  3. BOFU, convert: client stories, before/after, failure stories, the offer. End with "DM me" or a soft line.
Get the full formula →Process

The morning lead brief

Have Claude do the first hour of prospecting before you open LinkedIn, so you spend 20 minutes a day instead of 2 hours.

  1. Make a Claude Project with your offer, your ICP in one paragraph, 3 past clients and why they bought, and message rules.
  2. Connect what you already use: email, calendar, drive, and your CRM if there is a connector.
  3. Schedule a weekday 8:30 am task: find up to 10 ICP companies that showed a buying signal in the last 7 days.
Get the full process →
See all frameworks →

FAQ

Questions, answered.

What does Xpercent Growth do?

We are a LinkedIn marketing agency for B2B companies. We set up and run your full LinkedIn marketing system and book qualified sales calls with decision-makers. Your job is to show up to the calls and close.

Who is it for?

B2B companies that sell a high-value offer through a sales call: SaaS and AI startups, software companies, agencies, B2B coaches and consultants, and B2B service businesses such as logistics, manufacturing and bookkeeping. We qualify on how you sell, not on your industry.

How many calls can I expect?

It depends on your market. Our past pace ranges from 1 to 2 qualified calls a week in niche, high-ticket markets to 10 to 12 calls a week. Across 9 companies we booked 350+ sales calls in 2026.

Do I have to write messages or manage LinkedIn?

No. We research, write, send, follow up and book. A person on our team reviews messages before they go out.

Whose LinkedIn profiles do you use?

The founder's profile plus other team profiles, so we can run multi-thread outreach: several people from your side reaching several people at the buyer's company.

Is the outreach written by AI?

Our Claude Code system does the heavy lifting: signals, research and drafts. A human stays in the loop on every message, so nothing reads like AI slop.

How much does it cost?

It depends on your markets, volume and channels. Book a 30-minute call and we will walk you through the options.

Want qualified sales calls on your calendar every week?

Book a 30-minute call. We will look at your offer, your buyers and how LinkedIn can fill your calendar.

Book a 30-min call →See how it works